Growing a website or blog over the long term through an increase in organic traffic is the strategy that is the most likely to be successful. Search engine optimization (SEO), which may take some time to implement, has the potential to generate significantly higher returns for businesses than paid advertising, guest blogging, and virtually every other method of online marketing. The problem is that there are no easy ways to speed up learning how to boost organic website traffic.
A successful strategy and familiarity with how search engines work are prerequisites for increasing traffic to your website from these sources. An excellent first step is to make a strategy for the type of content you will publish and to monitor how well your posts perform. Nevertheless, there are additional strategies, some of which could be better known, that you should consider.
In this article, we will take you step-by-step through five different strategies that will assist you in increasing the amount of organic traffic that visits your website. Let’s begin by talking about the sections where other people have asked!
Tips to increase organic traffic to the website
1: Target People Also Ask For Sections
You may be already familiar with this phrase. In addition, there are question-and-answer sections in the search results provided by Google. These are the answer boxes that appear directly under the first result. They contain questions that are pertinent to the initial inquiry that was made. Each search is accompanied by a brief response from a website and a link that takes readers to that page.
The People also ask sections can be found in approximately 43 percent of all searches [1]. There is significant variation in the engagement numbers for these question-and-answer sections. In some instances, as few as 3% of users engage with the section labeled “People Also Ask.” When looking at results from other searches, that percentage jumps up to 13%. The majority of these interactions, approximately forty percent, result in clicks.
The benefits of having your content appear in the section where People also ask questions will be minimal if it is already one of the top results for a particular search. However, if you are not currently ranked among the top results for an examination, appearing in those top results will enable you to receive organic traffic that you usually would not.
To improve the likelihood that your content will be displayed in this section, you will need to optimize it to provide clear and succinct responses to questions that users are seeking. The section labeled “Related searches,” which can be found at the bottom of the pages that contain the results of a Google search, is an excellent resource for finding answers to these questions.
There will typically be some duplication between the information in this section and the boxes labeled “People also ask.” You can also look at related questions for any query by using keyword research tools such as AnswerThePublic.
2: Analysis The Keywords Gaps
Keywords analysis is very important part to find the gap between your article and your competitor’s article. The “gap” is the difference between your competitors’ keywords and those you target for your website. After excluding branded keywords from your search, you should be left with a list of potential subjects in which users are interested but cannot locate any content you have produced.
By eliminating that gap, you will be able to attract more people to your website and be better positioned to compete against other businesses. In addition, researching that gap will assist you in identifying content ideas that you might have missed otherwise.
Find out where the coverage could be improved using a keyword research tool like Ahrefs or SE Ranking.
Although these tools can be expensive, you can avoid spending money by using a free trial instead (at least with SE Ranking).
The SE Ranking dashboard provides access to the Competitive Research feature, which can be used by those with a valid subscription to SE Ranking. You can enter the domains you want to analyze and compare.
The first domain that should be listed in your own, followed by the domain of the competitor whose website you wish to evaluate:
The analysis of your competitors will show you queries that you and they both rank for, queries where one of you ranks higher than the other (and vice versa), and queries where the other site ranks for searches you do not. Click the Missing tab to examine the keywords currently absent from your search.
You now have access to this information, enabling you to begin filtering out the keywords that aren’t a good fit for your audience and those that may be too difficult to rank for. Your attention should be directed toward the remaining keywords. These are the most important ones.
3: Refresh Outdated Content
Many bloggers must update their posts when they discover they contain out-of-date information. Because of the increasing frequency with which you post to your blog and the passage of time, some of the information you’ve previously shared may need to be updated. For instance, if we compiled and published a comparison of WordPress cloud hosting two years ago, the companies we currently recommend may have undergone significant shifts.
The same reasoning applies to every post providing specific guidance or recommendations. Even if it continues to attract visitors after several years, there may come a time when those visitors no longer use it as a reference because it has become outdated.
At least once per year, you should perform a comprehensive review of your content library. This is a recommendation based on our own experiences. Make a list of the articles you think may be out of date, paying particular attention to any that contain specific year references, product reviews and comparisons, listicles, and any other articles that are very similar to one another.
When you finally have that list, sort it so that the posts with the most views are at the top. These are your golden eggs, and you want to ensure they continue to be as informative as possible to keep your audience. Make sure that the information contained within each post is both (a) accurate and (b) relevant by reading through all of the posts. Modify your content to improve its readability and relevance, then update the post. So that’s it!
4: Look For Quick-win, Low-competition Keywords
Most people focus on high-volume searches or settle for mid-level options when conducting keyword research. That is to say, keywords that get a sufficient amount of traffic (in the form of hundreds of searches per month), but the competition for them is only moderate. If you have well-structured articles on your site, you may find it relatively easy to rank for searches with medium competition. However, this will depend on the website authority of your domain and the number of backlinks you have. However, most people need to pay more attention to keywords with low levels of competition and average search volumes.
The following is a list of keywords that receive between 100 and 200 searches each month: Using tools such as Google’s Keyword Planner, you can determine the number of times particular search terms are entered into search engines. When using Keyword Planner, you can reverse the order of the keywords based on their average monthly search volume, moving from lowest to highest and vice versa. If you have a well-structured, thoroughly researched article, ranking for low-competition keywords shouldn’t be difficult.
This is because low-competition keywords are less likely to be used. Despite this, most people don’t pay attention to these keywords because creating content with them requires additional effort, which needs to be weighed against the reward (potential traffic). Targeting the keywords discussed here is an acceptable way for a new website to get modest increases in traffic. You should find keywords to put into categories to get the most accurate results possible. If you do it this way, you can target multiple options with just one post.
5: Update Your Posts’ Titles and Description Tags
If you write posts centered around particular keywords, you should track how well those posts perform. The number of clicks a post receives on the pages displayed in the search engine results is one of the most critical metrics that can be used to evaluate its effectiveness (SERPs). You might already be aware of this, but the top results in the search engine results pages (SERPs) are the ones that receive the majority of clicks. In fact, the first three results receive 75% of all clicks.
When it comes to search engine optimization (SEO), your first order of business should be to work on getting your posts to appear on the first page of search results as much as possible. That should be sufficient to garner a few clicks. We recommend adjusting the title and meta description tags associated with that post so that you can see an improvement in your ranking.
To our great good fortune, the procedure is straightforward. You can change the titles of your blog posts at any time by using the Block Editor. In addition, if you are editing a seat and using an SEO plugin, you should see an option to change the meta description for that post while in editing mode. Search rankings play a significant role in the success of your posts, and the titles and meta descriptions of those posts can make or break their success. Users are more likely to pay attention to blog titles that are interesting and engaging, which should help to increase the clickthrough rate of those users (CTR).
We recommend using Google Search Console to track clickthroughs for your WordPress site if you need help with how to do so. When you access the Performance tab in your Search Console dashboard, you will be presented with the average CTR for the pages of your website. In addition, further down the page, you’ll find a section that breaks down the clickthrough rates (CTRs) for each keyword. Using this information, you can determine which articles are performing admirably and which are falling short of expectations.
The title tags of a web page can significantly influence its position in the search results and are frequently the first thing that users see when they come across that page in the search engine’s output, which can affect clickthrough rates. Meta descriptions, even though they are not a ranking factor, can contribute to an increase in clickthrough rates by advertising the contents of a page within the search engine results pages (SERPs).
Alt Text
Accessibility and users who rely on screen readers are two primary reasons why alt text is so important. However, alt text also has the potential to provide search engines with additional information regarding an image and the context in which it is located on a page. Ideas can contribute to engagement, such as by increasing the time users spend on a page, but they also can be returned in image search results, which is another potential source of traffic.
Header Tags
Last but not least, headings play an essential role in logically separating a page’s content into distinct sections. By the principle of the inverted pyramid, the most crucial information should be presented first, followed by the news that provides supporting evidence. Headings not only make it easier for readers to find the information that is most pertinent to them, but they also make it easier for search engines to make sense of the content of a page.
6: Target Long Tail Keywords
There is on google people search two type of search 1st is paid and 2nd is organic so make sure you are using long tail keywords its helps to understand search engine to show the result what query people are searching.
7: Write Evergreen Content
Evergreen content is never outdated because it covers topics unrelated to current events or trends. This type of content is always relevant because it always stays in style. For instance, this article from Healthline qualifies as evergreen content because its information is currently applicable and will continue to be so in the foreseeable future.
On the other hand, a law firm that decided to write content such as the article below may see an initial spike in traffic. Still, it is unlikely that the report will continue to drive traffic for years, like an article that answers questions about being assaulted in a bar might.
Evergreen content will continue to be relevant, unlike time-sensitive content, such as writing about a breaking event or trending topic, which may drive organic traffic for a short period but then lose its relevance. When content is evergreen, it has a greater chance of generating organic traffic over the long term. This is because an evergreen page can continue to rank in search results for months or even years, provided that it is not supplanted by more recent content produced by competitors that are considered more relevant.
Even in cases where the content in question is timeless, it may still need to be updated regularly. In the following, we will go into further detail regarding this.
8: Follow On-Page SEO Basics
When driving organic traffic is the goal, even the best content should be optimized for search engines. This applies to bod existing websites.
On-Page SEO “on-page SEO” refers to strategies intended to improve a page’s visibility in search results. These strategies consider fundamentals such as image alt text, URLs, title tags and meta descriptions, and headings, in addition to optimizing the page content for readability and keywords.
For instance, URLs should ideally be readable to human visitors so that they can anticipate what kind of content will be displayed on a page. This allows for a better user experience overall. The same thing is true for title tags and meta descriptions, by the way.
9: Earn Backlinks from Other Websites
Backlinks are links that come into a website from another website. Backlinks are also known as inbound links. Building the appropriate kind of backlinks is one way that you can increase organic traffic to your website. Since search engines consider a website’s backlink profile when determining its ranking, this is one of the ways that you can increase your traffic.
Many SEO tools will identify links that have the potential to be problematic or “toxic.” Still, unless these links were built using blackhat techniques, which puts a website at risk for a manual penalty, they are typically ignored or heavily discounted. However, these links should be taken seriously if they were built using black hat techniques.
Instead, quality backlinks come from highly authoritative websites and are relevant to the linked page’s content. Writing excellent content and sharing it via various channels, such as social media, to raise its profile and attract more visitors is one method of building backlinks organically. There are additional valid methods that can be used to actively build backlinks to your website.
10: Add Internal Links to Pages You Want to Get More Organic Traffic
They keep users engaged on the site for longer, preventing them from returning to the search results page, and they help search engine bots lead users to content that is relevant to their search. Internal links can help increase organic traffic by distributing a website’s PageRank. They can also assist Google in comprehending the significance of individual web pages and the subject matter of those pages.
For instance, an internal link to a product page can help distribute the value (PageRank) from backlinks to a page that otherwise might receive few inbound links. This is the case, for instance, if a popular blog post attracts backlinks from sites considered authoritative.
Utilizing optimized anchor text for internal links is a critical best practice to follow. This entails linking to another page with anchor text that precisely describes the subject matter of the page you are connecting to. Anchor text can be a keyword in many instances; however, it is essential to focus on naturally linking rather than artificially inserting keywords whenever possible.
Conclusion
There is no “one size fits all” strategy for increasing the organic traffic a website receives, however, many different methods can be used. You need a comprehensive SEO strategy addressing various aspects of a website’s content, performance, and links to get the best results. Working with experienced SEOs who can guide you through the optimization process is best. Whether your website needs new blog content, new keyword research, or a content audit, it is best to work with experienced SEOs.
